Citroen adorned the Ami in a glossy exterior to make it catch the eye amidst the supercar-filled streets of London
The Citroen Ami electric heavy quadricycle has seen impressive sales success for the French automaker. However, this hasn’t deterred them from exploring fresh ways to promote it to the public. Citroen UK’s latest marketing endeavor involves a gold-wrapped Ami, which will travel through major cities, aiming to capture the curiosity of passersby in the presence of supercars and other high-end vehicles.
The unique Citroen Ami, decked out in its attention-grabbing gold exterior, made its debut in the heart of London, stealing the spotlight from pricier and more extravagant vehicles.
In Citroen’s official gallery, the audacious Ami was captured alongside an array of high-end vehicles, including Ferrari supercars such as the 488 GTB, F8 Tributo, Roma, Portofino M, and 430 Stradale, as well as Lamborghini models like the Huracan Sterato, Huracan Performante, and Murcielago. The daring electric quadricycle also made appearances next to opulent rides like the Rolls-Royce Phantom Drophead Coupe and the Bentley Mulsanne, not to mention the iconic Aston Martin DB5. Furthermore, it shared the road with imposing SUVs like the Mercedes-AMG G63 and a camouflaged Land Rover Defender, proving that size doesn’t always command attention among unsuspecting Londoners.
After its official photoshoot, the Citroen Ami, seeking to outshine supercars, will hit the road for a UK tour. Alongside the showcased Ami, Citroen will unveil seven additional Ami units adorned with custom liveries designed by Jenni Sparks, paying tribute to the local landmarks of each city on the tour. Cities on the tour itinerary included
- London (Aug 18),
- Bristol (Aug 21),
- Cardiff (Aug 23),
- Manchester (Aug 25),
- Liverpool (Aug 30),
- Newcastle (Sep 1),
- and Edinburgh (Sep 4).
Visitors to the Ami Hubs in these cities was have the opportunity to scan a QR code and participate in a competition for a chance to win one of the seven uniquely wrapped electric quadricycles.
While its 8 hp (6 kW / 8 PS) electric motor limits the Citroen Ami to a modest top speed of just 28 mph (45 km/h), the company humorously dubs it the “Perfect Supercar for the City.” However, it’s important to note that the Ami’s real advantages over supercars lie in its affordability and parking convenience. Additionally, unlike high-performance sports cars that consume significant amounts of fuel, the Ami will have the advantage of accessing future clean air zones, a feat that can also be achieved with any electric vehicle (EV) or plug-in hybrid (PHEV).